Frequently Asked Questions

What is reputation management?

Reputation management is the process of influencing how individuals or businesses are perceived online. It involves monitoring content, responding to feedback, and removing or suppressing negative results when possible. For businesses, this can include improving business listings and search visibility. For individuals, it can involve removing personal data, bad press, or harmful posts. The goal is to present your best self online and minimise risk from damaging content.

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How does reputation management work?

Online reputation management combines strategy, technology, and content. First, we audit your online presence (reviews, articles, search results, etc.). Then, we create a plan to fix or improve it. That might include removing harmful content, publishing positive pieces, or improving SEO. We also respond to reviews and push down unwanted links. The process is ongoing, and results often depend on platform policies and visibility.

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Why does online reputation matter?

Your online reputation shapes first impressions. Whether you’re a business or individual, people Google you before they call, hire, or buy. A single bad review, outdated article, or false claim can damage trust. A strong reputation builds credibility, attracts opportunities, and protects your name. In today’s search-driven world, what shows up on Google is often more important than what’s true.

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Who is online reputation management for?

Online reputation management is for anyone who cares about how they appear online. This includes businesses, professionals, public figures, and everyday individuals. Whether you’re a small business owner, CEO, doctor, influencer, or job seeker, people are Googling you before they decide to engage.

One bad article, forum thread, or outdated post can shape someone’s opinion before you get a chance to speak. For businesses, reputation management helps attract customers, build trust, and stay competitive. For individuals, it can protect your name, career, and personal life from misleading or harmful content.

Even if you don’t think you have a public presence, you probably do, and if you don’t control it, someone else might. Reputation management helps make sure what shows up on Google reflects your actual work, values, and accomplishments. It’s not just for damage control. It’s a smart way to take ownership of your story.

What is the difference between SEO and ORM?

SEO (Search Engine Optimisation) focuses on ranking content higher in search engines. It’s about visibility and traffic. ORM (Online Reputation Management) is about controlling what shows up. It uses SEO techniques but with a different goal, protecting your name and suppressing negatives. SEO sells; ORM defends. Together, they help shape perception and control your narrative online.

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How much does online reputation management cost?

Pricing depends on the complexity of the issue. Simple review removals or profile cleanups may cost a few hundred dollars. Suppression or removal of news articles or legal content can cost thousands. Monthly ORM services typically range from $500 to $5,000+. Custom work like legal removals or content takedowns may be billed separately. We offer flexible, transparent pricing.

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How long does online reputation management take?

Timelines vary based on the issue and platform. Google review removals can take 3–90 days. Article suppression can take 1–6 months. Some takedowns happen in under a week, while others may need legal action or long-term SEO. Most clients start seeing results within 30–60 days, but full impact may take longer. Reputation is a marathon, not a sprint.

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What is online content removal?

Online content removal is the process of deleting or de-indexing harmful or unwanted material from the internet. This can include negative news articles, bad reviews, mugshots, social media posts, forum threads, or anything damaging to your personal or business reputation. The goal is to eliminate visibility, either by removing the content from the original website or preventing it from showing up in search results. Removal protects privacy, restores trust, and reduces the long-term impact of negative content.

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How does online content removal work?

We use a mix of strategies to remove unwanted content. First, we assess where the content lives whether it’s hosted on a news site, forum, or search engine. Then we determine the best path forward: negotiating with publishers, filing legal takedown notices, or using platform-specific removal tools. In cases where removal isn’t possible, we may suppress the content by pushing it down in search results. Each method is tailored to the platform and your situation.

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What kind of content can you remove?

We remove a wide range of content, including Google reviews, arrest records, blog posts, forum threads, negative news articles, images, and personal data. We also help with revenge content, false accusations, and harassment. Some platforms have strict rules, so success depends on the content type and policy. We assess each case to see if full removal, de-indexing, or suppression is the best option.

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Do you remove content from the source or from Google?

We do both. Whenever possible, we remove the content at the source, meaning it’s deleted from the original site. That’s the most effective method. If that’s not an option, we may remove it from search engines like Google so it no longer appears in search results. In some cases, we also combine both approaches with suppression to ensure the content loses visibility across the web.

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Do you permanently remove the content or just push it down?

Permanent removal is always our first goal. If we can delete the content from the source or get it de-indexed from Google, that’s considered permanent. If that’s not possible, we use search suppression techniques to push the content off the first few pages of search results. While not technically a removal, suppression makes the content nearly invisible in practice. We’ll always explain which option fits your case.

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How much does it cost to remove negative content?

Costs depend on the platform, content type, and complexity. Simple removals like fake Google reviews or forum posts may start from a few hundred dollars. More difficult removals, like news articles, court records, or content hosted overseas, can cost thousands. Some projects are flat-fee; others are based on performance. We offer custom quotes based on your case and don’t charge unless we believe there’s a strong chance of success.

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How long does content removal take?

Timelines vary. Court record removals may take 3–30 days. News article takedowns can take 30–90+ days. Forum posts or personal content often fall somewhere in between. Some removals happen in under a week if they meet clear policy violations. Suppression takes longer, typically 1–6 months. We always provide an estimated timeline before starting, and keep you updated along the way.

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Is it legal to remove content from the internet?

Yes, if done properly. We only use legal, ethical, and policy-compliant methods. This includes submitting valid removal requests under defamation laws, copyright infringement, harassment policies, or terms of service violations. We never hack, threaten, or use deception. Content removal is legal when it follows platform rules, respects free speech laws, and seeks redress for real harm.

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What happens if you can't remove something?

If we can’t remove content, we look for other solutions. That might mean suppressing the page in Google search, pushing positive content higher, or removing personal data to reduce visibility. In some cases, we can help limit the spread or get the content removed from other platforms. If removal isn’t possible, we’re transparent about it, and we won’t charge for work that doesn’t produce results.

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